Pre-Order Now — Limited Bonuses Available

Most leaders set the standard.

Unreasonable leaders become it.

A new book by Stew Darling – former military intelligence officer and the thinking partner founders and CEOs turn to when the stakes are real and the decisions are hard.

There’s a gap between the leader you say you are and the standard you actually hold. Most leaders never close it. This book is for the ones who will.

The Unreasonable CEO is not a leadership framework. It’s a reckoning – with your identity, your standards, your excuses, and the cost of the ascent you claim to want.

Pre-order your copy today and receive four exclusive bonuses available only before launch day.

Available on Amazon, Barnes & Noble, and StewDarling.com. Any receipt qualifies.

The Unreasonable CEO by Stew Darling — draft book cover
Potential Cover

"Stew Darling doesn't teach leadership theory. He exposes the gap between the leader you think you are and the one your team actually needs."

Capt. Jeremy Stoker Airbus A321 Captain, American Airlines · CEO/President of The Raising Great Fathers Foundation

Pre-order before

September

and receive:

Bonus 1

Live VIP Q&A with Stew Darling

Ask anything — about the book, about your business, about what the standard actually looks like in your industry. This is a private Zoom session, not a webinar. Seats are limited.

Bonus 3

The Unreasonable Test

A one-page reflection guide drawn directly from the book. The questions most leaders avoid. Use it yourself. Share it with your team. It’s free to reproduce — the conversation it starts is priceless.

Bonus 2

Advance Chapter - Before Anyone Else

Receive a high-impact chapter from the book immediately after you submit your proof of purchase. No waiting for launch day.

Bonus 4

Lead Through Life - Full Audiobook

Stew’s previous book, in audio, delivered to your inbox. A complete second resource, yours immediately.

Claiming Your Bonuses

Here's how it works

Step 1

Pre-order the book

From any retailer – Amazon, Barnes & Noble, or directly from this site.

Step 2

Save your receipt

Screenshot your order confirmation or forward your receipt email.

Step 3

Submit it below

Drop your proof of purchase into the form on this page.

Step 4

Get your bonuses

Delivered to your inbox instantly. No hoops, no codes.

Submit your proof of purchase

Pre-order any format, from any retailer. Submit your receipt and your four bonuses are on their way.

We'll only use your details to deliver your bonuses.

You're in.

Check your inbox — your advance chapter and audiobook are on their way, with your VIP Q&A details to follow.

That's it. No hoops. No codes. Any retailer, any format.
About the Author

The thinking partner you didn't know you needed.

For more than 25 years, Stew operated in military intelligence and covert environments where decisions had life-and-death consequences. He advised prime ministers, briefed the US Senate, and led teams where clarity, discipline, and trust were non-negotiable.

Failure wasn’t theoretical. It had consequences.

Today Stew brings that same mindset to founders and CEOs navigating high-pressure environments – not as another executive coach, but as a trusted thinking partner when the decisions are hard, and the stakes are real.

The Unreasonable CEO is the distillation of everything that standard demands.

"Grounded. Disciplined. Unshakeable. Leadership at the top can be lonely — you shouldn't have to navigate it alone."

Last Call

The standard doesn't wait for launch day.

Pre-orders close when the book ships. The bonuses go with them.